Fake reviews and hidden fees are banned in ‘major win’ for UK consumers

Shoppers across the UK are set to save billions from new laws banning fake reviews and hidden fees online.

In a landmark move to protect consumers and clean up online shopping, the UK government has officially banned fake online reviews and sneaky hidden fees that cost shoppers an estimated £2.2 billion every year.

The new consumer protection laws, which come into effect today, are designed to boost transparency, save people money, and create a fairer playing field for honest businesses.

What’s changing?

From now on, mandatory fees must be clearly displayed upfront in the headline price – no more nasty surprises at checkout. Whether you’re buying concert tickets, train fares, or your favourite Friday night takeaway, admin, delivery, or booking fees must be shown before you click ‘buy’.

This new rule – known as a ban on ‘drip pricing’ – will end the frustrating experience of seeing the price go up and up as you go through the checkout process.

Here’s how it helps:

• Train tickets: No more hidden booking fees at the end of checkout.
• Takeaways: Delivery and service charges must be clear at the start.
• Events and travel: Concert tickets, cinema trips, or holiday bookings must show the full price upfront.

Optional extras like seat upgrades on flights aren’t affected – but any unavoidable fee must now be disclosed immediately.

Fake reviews now illegal

Alongside the pricing changes, fake online reviews are also being outlawed. Platforms and businesses must now take responsibility for the reviews they host.

This means:

• No more paying for fake 5-star reviews.
• Businesses must take action to detect and remove suspicious or misleading reviews.
• Consumers can shop with more confidence, knowing reviews are genuine.

With 90% of shoppers relying on online reviews, and over £217 billion spent in UK online retail in 2023, this change is expected to have a massive positive impact.

A fairer marketplace for all

The new laws are also a win for legitimate businesses that play by the rules. Until now, many were being undercut by bad actors using dishonest tactics like stealth pricing and fake feedback.

Justin Madders, Minister for Employment Rights, Competition and Markets, said:

‘From today, consumers can confidently make purchases knowing they are protected against fake reviews and dripped pricing.

‘These changes will give consumers more power and control over their hard-earned cash, while helping to create a level playing field that supports economic stability as part of our Plan for Change.’

What You Need to Know:

• Hidden fees are now banned – mandatory costs must be included in the main price.
• Fake reviews are illegal – businesses must prevent and remove them.
• Online platforms are accountable – they must act against fraudulent reviews.
• Optional extras (like airline seat selection) are not affected.

These changes mark a huge step forward in making online shopping safer, clearer, and more trustworthy for everyone.